Momentum isn’t speed, it’s direction

Admissions teams often work at full speed — open days, brochures, fairs, social posts — but effort doesn’t always translate into steady enrollment growth. Energy without direction turns into exhaustion.

Growth isn’t about working harder or running faster. It’s about building the right foundations so every effort compounds: visibility creates trust, trust builds inquiries, and inquiries turn into enrollments.

And today, the foundations have shifted. Families don’t just ask Google; they ask AI. If your school isn’t visible there, you’re invisible at the very moment parents are deciding where to apply.

Because growth needs less speed

I saw this pattern first as Global Head of Marketing at EF Academy, where we grew international inquiries by putting visibility and reputation at the center of our strategy. Later, working with Swiss international schools, the same truth stood out: the problem isn’t effort — it’s missing foundations for visibility in the channels parents now trust most.

That’s why we developed the +Momentum approach: a clear, practical way to help schools clarify their story, strengthen visibility in both Google and AI, and keep moving forward with confidence.

Because growth doesn’t come from speed alone. It comes from rhythm, alignment, and steady momentum.

Show me how